Author: Tran Dinh Trung

How to change Shopify store name to protect your SEO?

Posted on by Tran Dinh Trung

Businesses’ identities become even more significant as they expand and gain market share. Before registering, putting up websites, and producing marketing materials to draw in new clients, owners carefully consider and choose their business names. But occasionally it may be essential or even appropriate to update your brand name. Changing your Shopify business name as part of a rebranding, expansion, or because it creates confusion can seem like a daunting undertaking for ecommerce merchants. Therefore, in this article, we will guide you how to change Shopify store name.

When you may change your Shopify store name

Brand renovations or rebranding

Rebranding is among the most frequent causes of change in any industry.

Rebranding might involve as little as a new logo or as much as a complete change in the store’s name, appearance, and atmosphere.

If the present name no longer reflects the company’s goals and objectives or its direction, a rebrand may qualify as a name change. For instance, your brand may be misleading if it suggests you sell a product you no longer sell.

Rebranding can also happen as an organization expands. For instance, if your name suggests that you are only able to offer a particular product, but you have since broadened your selection.

Extending company

Stores may change their names when their product line grows or expands so that the new name more accurately describes the company and its offerings.

Brand acquisition

A Shopify store’s name may occasionally change due to a change of ownership. It makes sense that brand-new proprietors would wish to update an existing store’s appearance.

Acquisitions can be a simple “changing of hands” in which Merchant A sells Store A to Merchant B, who then merges it with Store B, or they can be a component of an acquisition and merger in which Merchant A sells Store A to Merchant B.

How to change your Shopify store name to protect your SEO?

Step 1: Select Settings from your Shopify dashboard.

The Settings link is located in the page’s bottom left corner. You’ll be taken to the settings page if you click it.

Step 2: Navigate to Store Details and select “Edit” in the block for the Basic information.

You can alter your store name, your company’s legal name, and your industry under Store Details > Basic information.

Step 3: Type in the name of your new store and save.

Your new name will go in the “Store name” field. If you would like, you can also update your industry and legal business name here.

Either at the bottom of the page or in the top right corner, click Save.

How to rapidly alter the Shopify domain to fit your branding

It’s a good idea to alter your URL or domain as soon as you change the name of your store on the front end.

Customers will find it simpler to remember your website if the store name and URL are the same, which also improves brand continuity and lessens confusion. Here are some steps you can take to change your Shopify domain: 

Step 1: Go to Domains on your Settings page.

The Domains area is located farther down the list of Settings choices.

Step 2: Click on Change primary domain in step two.

You can view your current domain in the Primary domain area. To change to your new domain, click Change primary domain.

Step 3: Choose the domain you want to use and then click Save.

Your new or transferred domain is displayed here. After selecting the radio button next to it, click Save.

Conclusion

The success of your online business may be significantly impacted by changing the name of your Shopify store. This post should assist you in properly renaming your Shopify company name. If you are finding help from an ecommerce agency with your Shopify store, Scuti is here to help. 

How to delete or deactivate your Shopify account ?

Posted on by Tran Dinh Trung

You may completely or temporarily close your Shopify store with a few easy steps if you’re wondering how to close your Shopify business for whatever reason. Continue reading this article to learn how to delete or activate your Shopify account!

Several things to keep in mind when you cancel or delete your Shopify account

Keep Store Data Safe

Even if you decide to close your Shopify store, you may still require the store’s data in the future. To have a copy of your shop data in case it becomes necessary in the future, exporting your store data is always a wonderful idea.

To backup, you can export CSV files:

  • – Payment history

  • – Customer profile

  • – Codes for discounts and gift cards

  • – Fiscal information

  • – Order information

  • – Goods information

Third-Party Apps & Tools Cancellation

Before closing your store, it’s best to deactivate any apps or plugins that have recurring fees on Shopify. There are instances where the third-party supplier may not be informed, resulting in unnecessary fees.

The instructions for terminating your Shopify app membership are as follows:

  • – Log in to your store first. 

  • – Next, navigate to the Apps section of the Shopify Dashboard. 

  • – Finally, find the app you wish to remove and click Delete.

Considerations Related to the Domain

If you purchased your custom domain through Shopify, you can transfer it to a different service provider for your website. Alternatively, if you purchased it from a third-party vendor, you can utilize your Shopify admin to delete your custom domain from the store before closing your account.

This step is essential since skipping it could result in your domain being permanently forfeited. On the Shopify domain checker, it will be marked as “unavailable,” making it impossible for you to utilize it elsewhere.

Finally, once you’ve completely destroyed your Shopify store, don’t forget to stop the auto-renewal of your custom domain via the hosting site of your registrar to prevent any unforeseen fees.

Other informations to bear in mind

The pause of your store will have an impact on any remaining Capital advances if you have secured money through Shopify Capital. Contact Shopify Support for additional details.

For Shopify Plus stores, the Pause and Build plan is not accessible.

Only if your store is on a paid plan may you choose the Pause and Build option.

How to pause your Shopify store

Your store continues to run at a reduced cost of $9 USD per month when you use the Pause and Build plan. When necessary, you can log into your Shopify admin account and change your products, but your checkout function is not available. Customers can review your things but they can’t buy them, therefore this means.

If your store is seasonal or only open for a limited time, for example, the Pause and Build plan might be the best option for you.

You can carry out the following while on the Pause and Build plan:

  • – Go to the Shopify admin page.

  • – Access basic performance reports for your website.

  • – View the front of your online store.

– Below are steps to use Pause and Build plan:

  • – As the owner of the store, log in.

  • – Go to Settings > Plan in your Shopify admin.

  • – To pause and establish a plan, click Deactivate store.

  • – Review the plan’s specifics thoroughly before clicking Switch to Pause and Build.

Guide to reopen your Shopify store

If you choose the Pause and Build plan, you will have to choose a new plan when you want to unpause because the old one is no longer viable. When you’re prepared to restart your business, log in and then choose the new plan that’s ideal for you. Here are steps for you to follow:

  • As the owner of the store, log in.

  • – Go to Settings > Plan in your Shopify admin.

  • – Select the desired plan by clicking Choose plan after selecting Pick a plan.

  • – Review the plan’s specifics thoroughly before clicking Start plan.

– You can resume selling after choosing a plan.

– You can change or remove your online store password if you created it while it was stopped.

*If you need help with rebuilding your Shopify store, Scuti is here to help.

How to delete your Shopify account and deactivate your store.

You can always deactivate your online store if you decide not to run it anymore. You won’t have access to your Shopify admin after deactivating your store. You must enter your credit card information and reactivate your store in order to log back in.

Noticeably, you cannot open a new online store with the same myshopify domain if your existing one is deactivated. Although you can brand a new store with the same name, each store’s myshopify URL is different.

Here are some steps you can take to deactivate your Shopify store:

  • – Go to Settings > Plan in your Shopify admin.

  • – Click Deactivate store.

  • – Review your alternatives, if any, to start a new store or change to the Pause and build plan.

  • – Click Deactivate store if you still wish to deactivate.

  • – Click Continue after selecting a deactivation reason.

  • – After entering your password, click Deactivate immediately.

You will get an email confirming the deactivation of your store. Your store’s information is guaranteed for two years, and you can still reopen it or view your previous bills. You can suspend your strategy and reopen your store.

Conclusion

There you have it – how to cancel and remove your Shopify account. When it comes to shutting down your online store, the advice provided in this article will come in handy. 

How to create a discount code for your Shopify store to boost sales?

Posted on by Tran Dinh Trung

Discounts can be used to advertise sales, special offers, or to encourage repeat purchasing from your customers. Therefore, in this page, we will give you a complete guide to create a discount code for your Shopify store to boost sales 

Types of discount code

There are many categories of discount codes that Shopify is offering. To provide to your clients, you can establish automatic discounts and discount codes. You can use discounts to advertise sales, special offers, or to encourage repeat business from customers. 

Discount codes are unique codes that you may make and distribute. Besides, automatic discounts are automatically applied at the checkout and on the basket.

You can develop a variety of discount classes and discount types. Discount classes resemble discount categories. Order discounts, product discounts, and shipping discounts are all types of discounts you can generate.

Discount codes

On items from your store’s collections or variants, you can give your clients a percentage off discount or a shipping discount. If you own an online store, you can entice clients with “buy X, get Y” deals.

The Discounts page in your Shopify admin displays any new discount codes you make. You have two options for distributing this discount code: you can email it to your consumers or post it on your website. To obtain the discount, your clients must enter the code at checkout.

Factors to consider about while designing discount codes

Review the following factors before creating a coupon code:

  • – A discount code may cover up to 100 unique customers, items, and variants.

  • – For each store, there is a cap of 20,000,000 different discount codes.

  • – Avoid using special characters in the name of the discount code to ensure that they are applied appropriately to your store’s checkout URL.

  • – Collections do not include individual versions. Every product variant that is added to a collection that has been discounted will receive the discount.

  • – When you create a discount with a start and end time, Shopify will base the time on the time zone you chose in the admin. For instance, if you choose November 26 as the start date and your store is in the Eastern Standard Time (EST) time zone, your discount will begin that day at 12:00 a.m. EST.

How to create a Discount code

1. Type the name of the promo code

  • Click Discounts on your Shopify admin page. Select Discount code, then click Create discount code. After that, give the new code a name.

2. Select the type of discount.

  • Enter the amount that clients will receive as a discount where it reads Discount value after choosing either Percentage or Fixed Amount (for a $ off discount).

3. List the items to which your discount applies.

If you want to discount all products in your online store, click Entire Order. However, if you just want to apply your discount to particular collections in your store, choose Specific Collections. After deciding which product or collection it should apply to, check the appropriate box. Apply the discount only once per order. If you choose not to do so your discount will be applied to each item that qualifies for the discount.

4. Determine whether there are conditions to receive the discount.

Now type in the order’s minimal requirements: none, a minimum purchase threshold (customers must spend more than a certain amount to qualify for the discount), or a minimum number of goods. (shoppers will have to purchase a certain number of items).

5. Specify who is eligible for your discount.

You have the option of extending your offer to All Customers, Particular Groups of Customers, or Particular Customers. The default setting includes everyone. So you must first build Particular Customers groups before you can apply your discount to those groups of customers. Based on a variety of factors, such as how much they have spent, how many orders they have placed, when they first became a client, and more, you can accomplish this in your Shopify admin. To build client groups, follow these steps. Othervise, you can choose certain customers based on their email or phone number under Particular Customers.

6. Establish your discount code’s usage restrictions.

There are currently no restrictions as the default. You can set a restriction on the overall number of discount uses (there will always be a certain number of discounts available, but each customer may use a discount more than once) or you can set a limit on the number of uses per customer. 

7. Pick a timing for the launch of your deal.

Set the start and finish times for the discount using the calendar, and don’t forget to include a deadline (otherwise the discount will run forever). Because all times will be in the time zone that your Shopify admin uses. Share your code with your clients after clicking Save discount (your new discount code will appear in the Discounts tab in Shopify admin).

Automatic discounts

You can provide discounts to your consumers that will be applied automatically at checkout and on the cart. In order to do this, you can set a discount value or get Y automatically when you buy X.

Before proceeding to checkout, your clients must add all qualifying items to their carts in order for an automated discount to be applied properly. This applies to both the things consumers must purchase in order to be eligible for the discount and the items they receive as part of the campaign.

Conclusion

Having a successful sales and discount strategy can significantly increase sales of your Shopify store. If you are a newbie on ecommerce sector, and really committed to building a great Shopify store for your business, Scuti is here to help.

The detailed guide to leverage Shopify gift card to boost all performance of your business

Posted on by Tran Dinh Trung

One of the quickest methods for a brick and mortar company to enter the online market and ensure rapid cash flow is by selling digital gift cards. In addition, Shopify gift card, which is applicable to both online and offline businesses, can eventually improve overall performance.  Therefore, in this article, we will give you a detailed guide to leverage Shopify gift cards on your ecommerce store. 

Shopify gift card

A gift card is a unique kind of item. Therefore, its value may be applied to upcoming purchases made from your online store.

All Shopify subscription options include the gift card feature.

Gift cards can be utilized in any of the following ways:

  • – Sell them just like any other product in an internet store.

  • – Post links to products that accept gift cards on social media.

  • – Give a consumer a gift card without cost as a reward or incentive.

  • – The customer receives an email containing a special gift card code that they may use at checkout to redeem the value of the gift card when you complete an order with a gift card.

Benefits of using Shopify gift card

Gift cards have a number of advantages for both customers and businesses, including:

  • – Enhanced cash flow: When you sell digital gift cards, you don’t necessarily need any products to make money. In times of necessity, it might be a strategy to increase money. Additionally, up to 30% of gift cards are unused.

  • – New clients: Your current customers represent your brand. Therefore, you may encourage them to buy gift cards for their family and friends, opening up a whole new market for your business.

  • – Gift cards are a versatile tool that you may use for promotions, sales, and other special offers that you might wish to make. For instance, the outdoor shop REI frequently uses gift cards with purchase promotions to encourage bigger cart values.

The guide to leverage Shopify gift card

Adding or changing Shopify gift card products

From the Gift cards tab of your Shopify admin, you can add a new gift card product or adjust an existing one.

Set the gift card functionality to active

Activating the gift card feature is necessary before you can sell gift cards.

Steps:

  • – Select Products > Gift cards from the Shopify admin menu.

  • – Simply select Add gift card product.

Immediately after creation, your first gift card is produced, however by default, it has the status “draft.”

Adjust or add a Shopify gift card item

Make sure the gift card option is turned on before adding a gift card product.

Steps:

  • – Go to Products > Gift cards in your Shopify admin page.

  • – Click Gift card products.

  • – Choose an existing gift card product or enter a new one:

  • + Click Add a gift card product if you wish to add a new gift card product.

  • + Click the name of the gift card product to make changes to an existing gift card product.

  • – Fill in the following fields with the information from the gift card:

  • + Title – Give this gift card product a name, such as “Birthday gift card”.

  • + Description – Enter the gift card’s description here as you would like it to appear in your store.

  • + Media – Post product-related media, such an image. The product page of your online store displays product media.

  • + Denominations – There are a number of standard denominations for a gift card product that were developed in the money of your store. Additionally, each value is saved as a different gift card product version.

  • + Preview of search engine – This is a sample of the search engine listing that might be displayed for your gift card product.

  • + Sales channels and applications – View and modify the availability options to publish and sell the gift card through your sales channels. You can choose a specific publishing date by clicking the calendar icon next to the Online store.

  • + Organization – The gift card product can be added to current manual collections, tags added, and optional information about the product type and provider added.

  • – Once finished, click Save.

Add a new gift card product denomination

  • – Navigate to Products > Gift cards in your Shopify admin.

  • – To View gift card products, click.

  • – Select the gift card you want to update by clicking.

  • – Click Add variant in the Variants section.

  • – Give your new version a name, a cost, and an image.

  • – Press Save.

Delete the gift card denomination

Taking away a gift card’s denomination:

  • – Navigate to Products > Gift cards in your Shopify administration.

  • – To View gift card products, click.

  • – Select the gift card you want to update by clicking.

  • – Click the trash can icon next to the variant you want to remove in the Variants section.

  • – Click Delete in the confirmation dialog.

Publicize the Shopify gift card item

A new gift card product is automatically published to product catalogs when it is created, but it is concealed from your active sales channels. Therefore, publishing it to one or more of your active sales channels is the first step in starting to sell it.

By modifying the availability parameters on a gift card product’s information page, you can publish it to a sales channel.

Steps:

  • – Navigate to Products > Gift cards in your Shopify admin.

  • – Press View gift card products.

  • – To make changes to a gift card, click it.

  • – Give the gift card to one or more of your active sales channels by checking the appropriate box in the Sales channels section.

  • – Select Save.

View a sample of a Shopify gift card item

When you preview a gift card product, you may see how it appears once a consumer purchases it.

Steps: 

  • – Navigate to Products > Gift cards in your Shopify admin.

  • – To View gift card products, click.

  • – To Preview a gift card product, click on it.

  • – Press Preview.

Conclusion

The key is communication. Share information about your Shopify gift card program with everyone you know, especially your regular customers, to encourage their support. To inform your clientele of adjustments to your operations and services, you should send them an email. If you need help from Shopify specialist with your online store, Scuti is here to help. 

How to use Shopify admin in your Shopify store – Scuti

Posted on by Tran Dinh Trung

One of the top ecommerce website builders is Shopify. It’s not surprising that it’s so widespread since it gives customers the opportunity to create a store from the ground up with significant customization and ecommerce options. Like everything technological, the website builder is designed to be user-friendly for people of various skill levels, but getting acclimated to the dashboard and Shopify admin can take some time. Therefore, in this article, we will guide you how to use Shopify admin in your Shopify store.

Overview about Shopify admin

The Home page is the first item you see when you log into your Shopify admin.

Shopify Home displays details about your daily activities, the most recent activity in your store, and the next steps you can take to expand your enterprise.

In addition, using the sidebar, you may navigate to the various Shopify admin sections. The following sections of the Shopify admin:

  • – The fundamental elements of your Shopify business, such as orders, products, and clients

  • – A reporting section for analytics

  • – Promotions and marketing

  • – Settings for discounts have been added to your Shopify store.

Complete guide to use Shopify admin

Supported browser to use Shopify admin

You must use an up to date web browser in order to use Shopify. You might not be able to access your Shopify admin or utilize all of its features if you don’t use the most recent version of your browser. Use the most recent version of Google Chrome to access Shopify for the best experience. Otherwise, these are some examples of browsers that are regularly used to access Shopify:

  • – Google Chrome

  • – Apple’s MacOS browser

  • – Windows Edge

  • – Opera

  • – iOS Safari from Apple

  • – Android-compatible Google Chrome

Shopify admin search dashboard

In addition to searching for applications and sales channels, you can also search for orders, goods, or customers using the search bar at the top of the Shopify admin. Gift cards, coupon codes, features, or other resources like blogs or instructional videos could potentially appear in search results. 

By narrowing your search results using a search query, you may search more quickly and effectively. Additionally, to increase the amount of relevant results, Shopify applies a number of behaviors to search queries.

Duplication and backups

To backup the data for your store, you can export CSV files from your Shopify admin. These CSV files can be used to backup or replicate your store together with other information (such a duplicate of your theme).

Information storage

To backup the following types of store data such as products, customer profiles, orders, discount codes, etc, you can export CSV files

The theme for your online store can also be backed up by downloading it from your Shopify admin.

Store duplicate

Some store information can be transferred when you replicate a store using CSV files, but other information must be manually supplied in your Shopify admin.

However, the transfer of store information has various restrictions:

  • The fact that you are currently tracking a “new.myshopify.com” domain prevents you from importing your visitor traffic data.

  • Through the Shopify admin, orders cannot be imported into a store, but they can be imported using the Shopify API. Shopify does not support this. To assist you with importing orders into the new store, you can engage a Shopify specialist.

  • – Codes for discounts cannot be transferred.

  • – Gift cards issued cannot be transferred. (gift card products are transferred by using the product CSV file).

  • – You cannot transfer any saved custom reports.

  • – Data about visitor traffic cannot be transmitted.

*Hire Singapore web developers to help you build your Shopify store.

Tools for efficiency for your Shopify admin

Numerous routine Shopify admin activities can be accelerated with the aid of productivity tools. Moreover, you can manage your store, develop your brand, and keep tabs on your orders and stock with the use of these tools.

Access or modify a CSV file

CSV files can be imported into Google Sheets.

A CSV file is opened as a.csv file in your computer’s default text editor when you export it from your Shopify admin. Although you can view and edit CSV files using another text editor, it’s advised that you use a spreadsheet program.

Steps: 

  • – Sign in to your Google account.

  • – Click Blank in the Start a new spreadsheet area of the Google Sheets website.

  • – Go to File > Import… from the Untitled Spreadsheet page.

  • – Locate and choose the CSV file that needs editing.

  • – Choose your chosen options in the Import action, Separator character, and Convert text to numbers and dates areas of the Import file window.

  • – Click Import

Utilizing Google Sheets to export CSV files

You can save your CSV file as a.csv file to your PC after viewing or changing it in Google Sheets.

Steps

– Click File > Download > Comma-separated values on the CSV spreadsheet page. (.csv, current sheet).

Your downloaded CSV file is exported to that location.

Editing your CSV file by a text editor

You can edit CSV files in a text editor if you don’t have a spreadsheet program.

CSV files can be opened in text editors on the majority of machines. To edit and debug your CSV file, you can alternatively use an application like Visual Studio Code or Sublime Text.

Imports of CSV products with taxable and shipping-required versions

You may wish to perform a mass update if you need to change the parameters for a lot of goods. For this, create a.csv file from the products that need to be changed and edit it

For variant requires shipping

If the variation is a physical object, set to TRUE. Otherwise, leave blank or set to FALSE.

For taxable variant

If the variant is taxable, it should be set to TRUE. If not, set to FALSE or leave empty.

For variant grams

If the variant requires shipping is set to TRUE, put a non-zero value.

If the variant requires shipping is set to FALSE or is blank, leave it blank or set it to zero.

Import your edited.csv file into your store when you’re done.

Organizing files and uploading them

In your Shopify admin, go to the Files page where you may upload, manage, and delete files.

The following types of files can be found on the Files page:

  • – Your theme, blog articles, and pages’ use of photos and videos

  • – Images and videos used in your product and collection descriptions 

  • – Images and files associated to metafields that you want to make available for clients to download

Simply select Content > Files to get to the Files page.

Future publication

With future publishing, you can conceal some of your online store’s content until a particular day and time. Products, collections, blog entries, and pages can all have future publishing scheduled. The material in your online store is published at the hours and dates you set.

Product’s publish date setting

  • – Navigate to Products in your Shopify admin.

  • – Click a product name

  • – Follow these steps in the Product Status section:

  • – Check to make sure the status is set to Active.

  • – Click Schedule availability under Online Store.

  • The product will be published to your online store at the time and date you specify.

  • – Select Save.

Collection’s publish date setting

  • – Go to Products > Collections in your Shopify admin.

  • – Please select a collection name.

  • – Click the Set publication date icon next to Online Store in the Collection availability section.

  • – Select the day and hour you want the collection to go live in your online shop.

  • – Press Save.

Blog post or page publish date setting

  • – Navigate to SALES CHANNELS > Online Store in your Shopify admin.

  • – Select either Pages or Blog entries.

  • – Click Set visibility date under the Visibility section.

  • – Decide on the day and hour you want the product to go live in your online store.

  • – Press Save.

Conclusion

You may manage your Shopify store with Shopify admin from a desktop or a mobile device. Furthermore, after quickly and easily logging in, you may carry out actions essential to maintaining and managing your Shopify store. If you want to hire web developer helping you with your Shopify store, Scuti is here.

Shopify vs WordPress: Main differences and which is the winner?

Posted on by Tran Dinh Trung

With the aid of the specialized ecommerce platform Shopify, you can create your own online store. It provides you with all the tools you require and hosts your website for you. WordPress, in contrast, is an open-source platform. You must host your own website and set up plugins for e-commerce tools, such as WooCommerce. Despite the fact that they serve quite distinct needs, both companies are titans in the web design industry. Therefore, in this article, we will make comparisons between WordPress vs Shopify so that you can have an overview and choose the best platform to start your ecommerce website.

Shopify vs WordPress definition

Shopify

It is a platform which was created exclusively to help business owners create and run their own online stores.

You don’t need any coding experience to utilize Shopify. Because it allows users to construct their own stores without any technical or design expertise.

But, Shopify does let you alter the HTML and CSS of your website, so those that are proficient in coding will be able to further customize their stores.

Shopify is a software as a service (SaaS) application. This means you must pay a monthly charge to utilize it rather than owning a copy of the program.

As Shopify is a web application, you can manage your online store anywhere as long as you have access to the Internet and a web browser.

WordPress

WordPress is actually available in two separate versions:

  • Hosted WordPress

Like Shopify, hosted WordPress is a software as a service (SaaS) platform that is accessible through wordpress.com.

You can access a variety of tools that let you create and manage a basic blog, website, or e-commerce site for a monthly or annual charge.

  • Self-hosted WordPress 

Self-hosted WordPress is one that you get from wordpress.org and set up on your own web server. Because it is open source, anyone may access and quickly modify the code that powers it.

In actuality, this means that WordPress-powered websites may be greatly changed because the platform is so adaptable and can be tailored to fit the needs of almost any web design project with the help of the competent website developer or the installation of the appropriate plugins.

WordPress can be installed on your server for free. Howver, there are hosting fees, domain registration fees, and possible development expenditures to take into account. 

Shopify vs WordPress pricing plan

Shopify pricing plan

The least expensive package is Basic Shopify, which costs $25 per month. It has many features that small business owners may find helpful. If you pay yearly, this pricing plan only costs you $19 per month. You also have access to tools like manual order generation, discount codes, abandoned cart recovery emails, basic performance report and a free SSL certificate with the Shopify Basic account.

The most popular package, Shopify, costs $65 per month. It includes practically all of Shopify’s capabilities. If you pay monthly, this pricing plan only requires $49 per month. For large-inventory enterprise ecommerce firms, the Advanced Shopify plan is the best option. It costs $399 per month if you pay monthly, and $299 per month if you pay yearly. 

Find out more about Shopify pricing plan here.

WordPress pricing plan

Because there are so many factors at play, it is significantly harder to estimate the cost of developing a WordPress site. It’s a frequent misperception that WordPress is a completely free solution, but this isn’t always the case, especially where company websites are concerned.

Although the WordPress content management system (CMS) software is free, you’ll frequently need to pay for the following in order to launch a website powered by WordPress:

  • Ecommerce integration: the inclusion of tools that will help you sell things online 
  • Plugins: programs that can be added to your site to add extra functionality. Hosting: server space on which to install the WordPress 
  • CMS and store your site’s content.

Of course, you may also need to pay a developer to help you with the build depending on your goals or technical proficiency.

WordPress hosting is the one thing you’ll always have to pay for because without it, you can’t install WordPress anywhere. There are several choices accessible on this front, but the fundamental decision you must make is whether you want to use:

  • a general-purpose or “shared hosting” business (like HostGator or Hostpapa); 
  • a “managed WordPress” hosting company that focuses solely on hosting WordPress sites (like Kinsta or WP Engine).

Shopify vs WordPress themes

Shopify themes

This platform has a respectably large selection of templates to choose from; as of this writing, there are 111 paid and 11 free themes accessible in the Shopify theme store.

However, many of the premium themes, which cost between $180 and $350, have two or three variations, increasing the number of templates offered beyond what the aforementioned numbers imply.

With these templates, you can essentially be certain of strong support (from Shopify in the case of the free templates, or a Shopify-approved supplier in the case of the paid-for ones).

If you feel like you need more templates, you can purchase them from independent Shopify theme designers. Reputable choices in this regard are Shoptimized and Theme Forest.

WordPress themes

The quantity of available Shopify templates is simply outnumbered by the enormous selection of WordPress templates.

The number of WordPress themes, both free and paid-for, is difficult to quantify, but we can certainly say that there are thousands of them.

You can purchase WordPress templates from independent merchants like Template Monster or the WordPress theme directory.

The Shopify designs are a little bit easier to customize because Shopify was created with non-technical users in mind, but setting a well-built WordPress template shouldn’t need that much of a learning curve.

Interface and usability

The basic design of the Shopify and WordPress interfaces are comparable in that you may choose content to modify or settings to adjust from a menu on the left side of the screen. Nonetheless, Shopify’s is unquestionably a little more modern and ‘clean’ in look.

The editing and publishing of content on both platforms follows a similar process. After finding and editing your content in the back end, you can preview or publish it.

Shopify vs WordPress SEO 

SEO, or search engine optimization, is essential to a website’s effectiveness.

You may find it difficult to generate significant traffic or sales without strong visibility in search results.

Shopify SEO

Shopify has certain SEO-related restrictions. In actuality, Shopify members are limited in how much they may alter their URLs. This is because certain parts of your store’s URLs cannot be changed due to Shopify’s inflexible URL structure. In addition, building sub-categories on this platform is rather challenging.

But, Shopify includes all the essential tools you require for ecommerce SEO, and they are typically very simple to use. The ease of installation and use of SEO software for Shopify is also well known. 

WordPress SEO

The biggest benefit of WordPress in terms of SEO is that you can customize its technical SEO configuration however you like.

A prime illustration of this is hosting. A WordPress site can be hosted on any server, allowing you to select a lightning-fast one for lightning-quick “page speed”. Shopify, while also using fast servers, does not provide you this flexibility. Also, because WordPress is open source, you may code it to completely adhere to Google’s SEO standards.

The conclusion regarding SEO in a Shopify vs. WordPress argument is that technically, WordPress can be the victor — but only if you’ve configured your site properly and are using premium hosting.

Shopify has less technical SEO flexibility and gives users no control over hosting. But overall the platform is quite strong in terms of search engine optimization.

Email marketing

Shopify email marketing

Shopify has released a tool called “Shopify Email” that, as the name implies, enables you to carry out email marketing operations directly from the Shopify user interface. There are 29 e-newsletter templates available, which may be customized to fit your branding needs. The tool is also rather simple to use.

The cost of the Shopify Email feature, however, is its best quality. Your Shopify plan includes a free email sending cap of 10,000. If you send more than that, you will be charged an extra $1 for every 1,000 emails.

Find out more information about referral marketing here.

WordPress email marketing

WordPress doesn’t currently have any built-in email marketing solutions accessible for the platform.

But using a variety of plugins, it’s simple to integrate any of the top email marketing platforms with it (including GetResponse, AWeber, Campaign Monitor, etc.).

Shopify vs WordPress site maintenance and security

Shopify maintenance

Users of Shopify don’t need to worry too much about website upkeep.

The business handles all the technical facets of maintaining a website (software upgrades, hosting, server configuration, etc.).

WordPress maintenance

Although some of this can be handled automatically, you should still keep a careful check on it. Because if you use an outdated plugin or version of the WordPress software, your site is likely to be hacked.

Shopify security

The majority of the burden for security with hosted systems like Shopify lies on the businesses who provide them. In other words, Shopify essentially bears the burden of ensuring PCI compliance (Payment Card Industry) for transactions and the absence of significant security flaws on your website. 

WordPress security

If you’re using WordPress, you are ultimately responsible for all security if you aren’t paying a developer or agency to maintain your website.

This implies that it is your responsibility to make sure that WordPress, any plugins, and any themes you are using are all current.

A WordPress site is extremely vulnerable to hacking if this part of site upkeep is neglected. (which can have very serious implications if you are operating in the ecommerce sphere).

Additionally, you must be aware that some WordPress plugins and themes may include harmful code, which could jeopardize the security of your website. As a result, you must be extremely selective about which ones you install.

Shopify and WordPress content

Generally speaking, if you use WordPress, you have complete control over what you post on your website. If you use Shopify, you should be aware that if any content violates their acceptable use regulations, Shopify has the right to remove it (or perhaps your entire website).

It’s true that a firm you paid to host your WordPress site could remove it if it didn’t like the content you were posting or the products you were offering, but in that case, you would have more options. For instance, you could switch to a hosting company that is more tolerant.

Ultimately, WordPress allows consumers greater power over their content than Shopify does, so depending on the type and scope of your website, you should be aware of this issue.

Shopify and WordPress customer support

Shopify customer support

In terms of support, Shopify outperforms WordPress rather handily, especially if you are developing your own website.

You purchase a Shopify plan and customer assistance is included. All options come with live chat, email, and phone assistance; however, the “Starter” plan only offers live chat and email help. There are also numerous internet resources available for support.

English is the only language in which live help is offered around-the-clock. Other languages may be accessible depending on your location. The Shopify help center’s online documentation is available in 21 different languages.

All of this implies that you have a resource you can use if something seriously goes wrong with your Shopify store.

WordPress customer support

With WordPress, it’s not always clear who to contact if your website run into problems.

You can find yourself looking for assistance in a variety of places, such as the WordPress forums, a hosting provider, a plugin provider, a buddy who is familiar with WordPress, etc.

Therefore, the best way to acquire adequate WordPress help is to enter into a support agreement with a WordPress designer or an organization that specializes in WordPress development and maintenance. 

Conclusion

Popular e-commerce platform Shopify was created specifically to assist users in setting up their own online stores although you need the help of web developers in some steps. WordPress, on the other hand, requires a plugin like WooCommerce to enable online sales but offers complete control over your store. It’s an effective platform, especially if you’re tech-savvy. In the end, if you are completely new to the world of website creation and want to your own online store, you can seek the help from Scuti. We are a professional ecommerce agency with years of experience in building Shopify stores for business in Singapore. With 7+years of experience, we’ve created a global presence and work with clients in many different industry sectors. We place a strong emphasis on scope discovery to accurately identify client goals and objectives. We assist our clients in reducing operational complexity and putting innovative ecommerce solutions for businesses of all sizes, from startups, SMEs to large enterprises.

Website maintenance in Singapore :Benefits, quick checklist and how to find its agency

Posted on by Tran Dinh Trung

In today’s digital world, website maintenance Singapore is an integral part to make your website run smoothly, efficiently and load faster. And, a website must be properly maintained when problems or errors occur. Therefore, your website needs constant maintenance to stay updated and relevant in today’s ever-changing and fast-paced world which helps your business stay ahead of the competition. This article details the main benefits of website maintenance in Singapore and how to find its agency to minimize your costs.

What is website maintenance? 

Website maintenance means monitoring the overall health and performance of your website to ensure that it operates at full capacity, attracting and retaining website visitors.

website maintenance Singapore

There are some essential tasks to check and maintain your website such as updating security software and plugins, themes, adding fresh content, backup and disaster recovery, accessibility testing. These make your site increase new and returning traffic, and meet the satisfaction of your site users

Key benefits of website maintenance in Singapore for your online business

Maintain the security of your website

The content management system releases software updates on a regular basis as part of maintaining the security and performance of their platform. Therefore, obsolete websites can expose businesses to potential cyber-attacks. In other words, a secure website can protect your reputation, customer relationships. Hiring a website maintenance Singapore agency can make sure that secure issues are detected and solved promptly in case of a threat or emergency. Moreover, a hacked website can be costly for your business. Hence, timely updates as a part of website maintenance will keep your site safe from being hacked. 

Make your business gain a competitive advantage

Maintaining a website should be flexible to adapt the customer expectations as needs which supports your website attract more potential customers and outrank your competitors in search engines. Thus, when you partner with a website maintenance Singapore agency, they have the ability to use reporting and analytics tools to evaluate visitor behavior on your website and then adjust your site accordingly to help you maximize your investment.

Enhance customer acquisition and retention

If you do not want to lose your prospective customer to your competitors, using the web maintenance Singapore service is very essential. Because when your website has negative user experience, the traffic of the site will drop down, and 88% of users said that they won’t return to a website after a bad experience. Therefore, with the support of the web Singapore agency that monitors your web speed and maintain the accuracy of your website which will deliver a seamless, positive experience for customers

Reliable website backup

When a website crashes due to a server error or broken code, a backup is very important. And, website maintenance Singapore plan  benefits your business again. The experts will check your platform for any small or big issues and back up the website as soon as possible before resolving them.

 

A quick checklist for website maintenance Singapore

Weekly tasks 

Check all pages of your website load properly

Make sure backups are implemented regularly and stored off website

Update core website software and add-ons

Check functionality of all forms

Delete spam comments

Check broken links, 404 errors and fix them

Monthly tasks

Use reports and analyze them to have activities when needed

Check website speed (desktop & mobile)

Test the interface on multiple browsers

Check website content, images and update

Review security scans

Check title tags and meta description tags

Quarterly tasks

Test website on new web browsers and devices.

Review search visibility with Google, Bing,..

Test popups, contact form, shopping carts, call to actions,.

Review and change website advertising campaigns

Yearly tasks

Check website domain names and its expiration

Update outdated content

Review your overall web strategy

How to find the best website maintenance Singapore service for your business? 

With so many top rated website maintenance Singapore services offered by various companies on the market, choosing can be difficult. However, below are the most common features to look for in a website maintenance service in Singapore.

Website maintenance costs

You have to make sure this investment is worth every penny. Besides, you need to know that the average monthly cost of maintaining a website will also vary depending on the size, complexity and features of the website. Additionally, you should consider that the added cost you need to pay for additional services such as website design and management services will also vary accordingly. Furthermore, you can research other alternatives and compare their average price before you make the decision. 

Website Maintenance Requirements

Once choosing the website maintenance Singapore service, you will be sure of  your requirements, all the tasks that you can and cannot do. You should not waste your budget and resources on simple tasks that can be done by yourself. 

It is best if you assign advanced tasks such as daily backups, speed optimization, security updates for themes and plugins to the service provider so that you can have peace of mind.

 

Scuti – a leading ecommerce website development company in Singapore offers world -class website maintenance Singapore services to keep your website working to its full potential on a regular basis at an affordable price. With a dedicated team of developers having extensive experience in this industry, we help your business maximize benefits to reach your long term goals.

Step by step to start a low – cost online business in Singapore to make money

Posted on by Tran Dinh Trung

The business environment for online businesses and startups in Singapore have never been attractive thanks to incorporating the digital world into companies since the start of the Covid-19 pandemic. In addition, it’s no secret that online businesses in Singapore have experienced tremendous growth in recent years, generating billions of dollars in annual revenue. Therefore, if you want to miss out on incredible opportunities, now is the time to start an online business in Singapore. In this article, we look at the step by step to start a low- cost Singapore’s online-based business with its benefits and best practices.

Online business in Singapore

How profitable is e-commerce in Singapore?

According to data and analytics firm GlobalData, the ecommerce market in Singapore is projected to reach $10.7 billion by 2025 with a compound annual growth rate of 16.2% due to changes in consumer behavior. Moreover, over 90% of this city-state’s population are internet users. And,a Singaporean spends eight hours and seven minutes surfing the Internet every day. Additionally, Singapore has the most stable internet infrastructure in the region and the fastest internet speed in the world.

With the ambitious goal of turning Singapore into the e-commerce hub in Asia, the Singaporean government has given initiatives to motivate businesses to adapt to the digital world. For example, there are some significant subsidies to offset the economic costs of going online for businesses. 

Besides, the most in demand product categories are consumer electronics, fashion and beauty, toys and hobbies, and personal care. An online business in Singapore can be profitable if you have a deep understanding about your market, have a wide range of attractive products, and invest in your online marketing efforts at the right time.

Benefits of starting an online business in Singapore

Low cost

Starting an online store helps you cut the costs related to physical shop rent, store design and construction, and repair. Furthermore, if you decide to sell through e-commerce platforms like Shopee or Lazada, you don’t even have to spend on web development because creating a shop on these sites is free.

Business – friendly policies from Singapore government 

Many corporations select Singapore as their headquarters thanks to business-friendly policies. With dozens of commercial banks, fund managers, and capital markets, Singapore helps businesses access the capital easily at the low interest rates. In addition, the government has many motivational programs to encourage the business to scale up their online presence.

Another benefit of starting an online business in Singapore is taking advantage of  an efficient tax system. Tax incentives are available if you meet the requirements through the city-state’s free trade agreements with other countries. Setting up an online business in Singapore is especially easy. You can register your business in a few days compared to other places where business registration takes longer.

How to start a low – cost  online business in Singapore successfully?

Online business in Singapore 2

Step 1: Research and planning

Conduct in-depth research to understand  e commerce market overview, current trends and demand, competitors and  your target customers. To do this, you can discover  how your potential competitors are running their business, review the relevant sources and documents which gives you an idea about the demand within your target niche. 

After analyzing , you can determine: 

  • The product or service you will sell
  • Potential competitors and their strengths and weaknesses
  • Suppliers
  • Your target customers
  • Your competitive advantage and value proposition
  • A backup plan in case something goes wrong

Once you have a clear understanding of the market business model, products or services, it is time to develop an online business.

Step 2: Register your business

The registration of your business announces and confirms the business name used is your business and identifies your legal status as a business. This is essential because the business’s liability may lie entirely with your business or pass on to you, leaving you personally responsible for any problems.

Online businesses also have laws that you have to follow regarding privacy, security, copyright and taxation. Therefore, you should read and research carefully in order to prevent any issues that could damage your personal finances.

Step 3: Register Your Domain Name and choose web host

To start an online business, you need to register your domain name and make sure that it isn’t being used. Then, you find a web hosting company to host your website which allows your site to be found on the internet. 

Step 4: Build your website, select your sourcing and fulfillment methods

The website of an online business in Singapore is as important as the physical location of your brick and mortar shop. Therefore, you should pay attention to this part as you would if you were renting and shopping.  For many online businesses, hiring ecommerce website development company in Singapore  is the cost effective solution to create your website makes sound business sense. 

Depending on the products or services you will sell, you must also evaluate and choose reputational suppliers and inventory as well as the reliable methods of delivering products or services to your customers. Taking the adequate research time on these aspects can make a difference between success and failure. 

Step 5: Create great content for your website

The content on the website is the  initial point of contact that draws people’s attention to your online business in Singapore and the effective lead generation process  within your sales funnel. Therefore, you should make it more amazing, detailed which makes readers easily follow your writing style, understanding the thoughts you are trying to describe. Moreover, the content is more than just words. You can images, video, and audio to grab people’s attention instantly because users have short attention spans

Step 6 : Launch your ecommerce website

You will publish your website and let the world know you are open for business by lots of methods such as: 

-Social media platforms

– Email marketing 

– Online ads

– Traditional ads

Of course, you’re just getting started, but by completing these steps, you’ll have a solid foundation for your online business in Singapore. 

Conclusion

Having an online business in Singapore can be highly profitable and can offer high profit margins at low costs but they must be set up properly. With a skilled team, Scuti has consulted and developed thousands of ecommerce websites successfully in Singapore to date with budget-friendly incorporation services. For more details, feel free to contact us.

 

Ecommerce website development : Everything you need to know in 2023

Posted on by Tran Dinh Trung

Nearly 15% of sales are made online as online shopping gradually dominates the global retail market. If you want your online business to take part in the coming wave and get high profits , having a well-developed ecommerce website will be absolutely essential. Therefore, in this article, we give you the completed guide of ecommerce website development and how to pick the right company Singapore that can carry your business forward

What is ecommerce website development?

Ecommerce website development is the process of implementing a plan to build the front- end and back- end of your ecommerce sites. This includes homepage, product pages, shopping cart, order forms, blog and support pages. 

Ecommerce website development Singapore

What does ecommerce website development involve?

We’ve broken this down to some tasks that will simplify your own ecommerce development process and help you achieve your business goals.

Set up your brand: Firstly, you need to choose the business model : business-to-business (B2B) or business-to-consumer (B2C). And, your e-commerce project should be customized to your target audience’s needs and preferences, from the style of image to the level of detail in the product description. Finally, you should think of a catchy company name—something distinctive and memorable that accurately conveys the goals of your brand.

Buy a domain name and select a hosting platform: An impressive and easy- to remember domain name can attract more users to your ecommerce site and increase brand awareness. Therefore, before deciding on a company name, you should check to see what domains are available. After acquiring your domain, you choose a website host to host your site as well (preferably one with an ecommerce platform). 

Design your ecommerce website: Your website design should clearly convey the objectives of your company with a recognizable logo and appealing color scheme. Especially, designing a navigable online shop is very crucial with easy search and filtering options. These are core functionality in your ecommerce site which gives a great customer experience. Besides, you should pay attention to designing shopping carts and checkout pages that directly affect your sales and brand reputation.  

Develop and launch your sites: You can build your site with an ecommerce website development agency separately or use ecommerce platforms like Shopify to create your own website efficiently to save on web development costs then launch your site. 

Support and maintain your ecommerce website: Your e-commerce site should be updated regularly about inventory, product lines, and promotions you run. Hence, it will need a custom and comprehensive website maintenance plan to get a fast, secure, and seamless online experience.

Features to determine when developing an ecommerce website

Based on your goal and business model, you can list functionality of your ecommerce site which must be closely linked to your customer lifecycle.

List all the general must-haves like shopping cart, payment gateways, inventory management, etc.

Add extra features that meet your unique requirements such as third party integrations, flash sales, email marketing,..

Responsive web design

As more and more customers are shopping online with their mobile phone, you’ll need a responsive, mobile-friendly web design . This makes sure you can deliver a seamless shopping experience whether your website is accessed on a desktop or mobile device. 

Product Management

Once developing your ecommerce site, make sure that it has indispensable functionality to add, edit products, display multiple versions of products, keep track of inventory, give promotions and discounts to customers when needed.

Checkout and payment gateways

An annoying checkout experience can lead to lost sales. In addition, if customers are forced through a complicated sign-up process before purchasing their items, they may abandon the purchase altogether. Thus, you should add a guest checkout feature that enables customers to make purchases with minimal input quickly. Besides, you can also integrate third-party payment options such as Shop Pay or Apple Pay, Paypal that gives flexible and seamless payment options to customers. This speeds up the decision-making process and increases revenues. 

Online Security

The security of your ecommerce store and any data it handles or stores such as ( financial information, customer phone numbers, credit card numbers and mailing addresses, other payment information) are so important. To accept payments, you must meet PCI compliance standards. And, in order to secure ecommerce customers, you should use passwords to protect your sites, customer accounts ((don’t use easy-to-guess passwords), “transport layer security” (TLS), “secure sockets layers” (SSL), and HTTPS authentication. You can also ensure that all corporate devices are equipped with anti-virus and anti-malware software.

SEO

Search engine optimization (SEO) improves your products’ visibility and then increases your sales by making your site have higher ranking in search engines. You can use various content strategies and techniques to achieve this with keyword mapping strategy to get your site ranked higher than your competitors in search results related to your products.

Do you need an ecommerce website development agency ?

There are many ways to easily design and develop your own e-commerce website using web builder tools, but if you have cash on hand, you can determine to hire an ecommerce website development agency to build a site that is both visually appealing and functionally sound. 

Scuti is your trusted ecommerce development partner that can help create your own online store with the highest quality and efficiency. Our seasoned team of developers and eCommerce experts handle all complex web projects, business-related challenges with ease and offer cost effective solutions to the table. Have something amazing to discuss? Get in touch with  eCommerce experts from Scuti for a free consultation.

Conclusion

An eCommerce store not just enhances the online presence of your business but also brings it closer to a wider customer base. Therefore, online businesses need a powerful eCommerce store for their existing crest. Business owners are eagerly finding opportunities and reliable ecommerce website development agencies to partner with for an eCommerce do up. This can effectively help them streamline their business and improve profit margins.

 

Shopify vs Wix: Which platform wins in 2023?

Posted on by Tran Dinh Trung

There has always been a strong competition between Shopify vs Wix, two website builders that are well-liked by ecommerce users. While Shopify can handle far larger transactions, Wix is perfect for small businesses. Because of this, many retailers decide to switch their Wix-based stores to Shopify when they need additional space for expansion. In this article, we will make comparisons between two websites to help you get an overview about this.

A Deeper Look At Shopify vs Wix 

What is Shopify vs Wix?

1.  Shopify

Shopify is an ecommerce SaaS (software-as-a-service) solution that is designed to make it simple for people to launch online stores. One of the most widely used shopping cart solutions worldwide, Shopify today has over 4 million live stores.

No matter how big your company is, Shopify is always a choice to take into account. Users’ trust and reputation in it are boosted by its built-in features and scalability. 

Learn more about how to build a Shopify ecommerce website here.

2. Wix

According to Shop Leads, Wix is a drag-and-drop website builder with over 830,025 active websites. Despite being widely acknowledged as one of the top builders of online storefronts, Wix formally unveiled a new version named Wix ecommerce in 2020. The new edition is targeted at online merchants, brands, and retailers of all sizes worldwide.

In addition to offering clients enhanced shopping and payment experiences, Wix ecommerce also offers tools for managing finances and businesses. 

Shopify vs Wix: Important Distinctions to Take into Account

Pricing

Shopify Pricing

Shopify’s pricing levels appear to be somewhat expensive when compared to some other platforms.

The least expensive package is Basic Shopify, which costs $25 per month. It has many features that small business owners may find helpful. If you pay yearly, this pricing plan only costs you $19 per month. You also have access to tools like manual order generation, discount codes, abandoned cart recovery emails, basic performance report and a free SSL certificate with the Shopify Basic account.

The most popular package, Shopify, costs $65 per month. Although it costs significantly more than the $25 Basic Shopify plan, it includes practically all of Shopify’s capabilities. If you pay monthly, this pricing plan only requires $49 per month. 

For large-inventory enterprise ecommerce firms, the Advanced Shopify plan is the best option. It costs $399 per month if you pay monthly, and $299 per month if you pay yearly. 

All of the features from the Basic and Shopify plans are included in this plan. Also, you get to take advantage of reduced transaction costs, fantastic shipping services like third-party determined rates, and reporting that is even more sophisticated than what is provided by Shopify’s lower-tier products.

With the $5/month Shopify Starter plan, you may market your goods by sending out links via email, SMS, and social media. In particular, you can manage your business success using the Shopify dashboard without having to invest time establishing a whole store. 

Wix pricing

Basic ($10 per month), Professional ($24 per month), and Unlimited ($49 per month) are the three Ascend plans that Wix offers. The other plans have a restriction on the number of campaigns, forms, automations, and social posts you may schedule, however the Unlimited plan lets you schedule an unlimited number of them.

Technically speaking, your Wix site already comes with a free Ascend plan. To access any of the premium features, you must switch to a paid Ascend plan.

2. Usability

Shopify usability

Shopify, meanwhile, separates the dashboard and editing platform. To examine the outcome and the front-end interface, you will switch back and forth between the preview and the back-end.

You might need more time to divide the space up exactly as you want. But, Shopify provides a number of pre-made layouts so you may quickly and expertly create and optimize the eye-catching storefront. You can easily start selling and adding things later. For medium- to large-sized businesses, these templates really do make a difference over the long term.

Wix usability

With Wix’s drag-and-drop creator, business owners can manage every piece of content on the front-end interface by clicking and dragging a particular element (such as an image, title, logo, etc.). It appears to be really easy and convenient for people with little to no technological experience.

The drag and drop editor in Wix makes it simple to change the look and feel of your website.

To assist you with the initial stages of developing your online store, Wix also provides you with artificial intelligence technologies called Wix ADI and Wix Editor.

3. Templates & Customizability

Shopify templates

Wix provides all of its templates for free, whereas Shopify creates 95 premium and 11 free themes specifically for online stores. The cost is between $140 and $180.

Despite appearances, every paid theme is both artistically and practically affordable.

Shopify Liquid is a powerful tool for changing the core code in case you want to add some components or maybe you have an idea for a new feature that you think would make your website appear more attractive. As a result, you can choose from a variety of styles that can be easily modified to meet your needs.

Wix templates

You can choose from more than 800 attractive free templates from Wix. These appealing templates cover a variety of topics and are simple to alter for marketing reasons.

Wix has three built-in design tools, Wix Editor X, Wix ADI, and Editor, to enable store owners swiftly design their stores (you may find out more about the differences by paying a visit to Wix Editor X review and Wix ADI vs Wix Editor).

Using Wix’s own code language, Wix Velo, you can definitely take your storefront to the next level.

Wix’s design flexibility does, however, have a drawback in the form of unchangeable Wix templates. It would be annoying to want to rebrand your store because whatever you choose in the beginning will follow you through to the finish.

4. Apps store

By giving you access to extra tools and features to boost your site’s functionality, integrating applications can enrich your online store. Both Wix and Shopify have app stores that offer a wide variety of both free and paid apps to enable ecommerce worldwide.

Shopify apps

The Shopify App Store, on the other hand, gives you the ability to expand the scope of your store thanks to its variety of functions. Merchants can find practically everything for online selling, including apps for no-code file uploading and those for sending personalized push alerts, in the 6000+ apps total (including third-party applications).

With a wide range of options, Shopify splits these applications into 12 categories and 9 collections to make it easier for users to identify the ones that are right for them.

You can start dropshipping with Dsers, add product reviews with Loox, and import customers and orders to Shopify with Easy Importer—and that’s just the start of many fantastic apps you haven’t yet discovered! The following is a selection of carefully chosen Shopify apps for a fresh website you shouldn’t miss.

Learn more about top best Shopify apps here.

Wix apps

At the moment, Wix offers more than 200 apps and add-ons, divided into 6 major categories. Marketing, online sales, services and events, media and content, design components, and communication are among them.

There are various free apps available among the Wix Apps. Additionally, the premium ones, which cost between $5 and $30, are rather reasonable.

5. Loading speed

According to research, a website’s loading time should ideally be under 3 seconds to prevent online desertion. To determine which platform performs better, let’s compare the loading speeds of Wix and Shopify in more detail.

Shopify page speed

Shopify is among the top Wix substitutes in terms of performance. It is frequently tested because it is the second-fastest platform.

Mobile websites load quickly, which helps to keep visitors’ attention where you want it—on your website.

Shopify loads in an average of 1.3 seconds, per the results of the Darren performance test! When it comes to loading speed, which is essential for any website, especially an e-commerce one, Shopify clearly prevails over Wix in this contest.

Wix page speed

But Wix can always find a solution. Wix also gives particular recommendations on how to optimize the homepage and aspects like text, animation, and graphics in order to enhance the structure and functionality of your site.

Your website will be able to sustain a speed of 85% to 90% if you adhere to Wix’s recommendations for site loading times. You can also look at Wix’s best practices to enhance the functionality of your website.

6. Ecommerce features

A crucial factor in this head-to-head comparison of Wix and Shopify is the eCommerce tools that can boost your company’s sales. The features we’ll examine are:

– Inventory Management

– Report and Analytics

– Payment Methods

– Shipping Options

– Dropshipping Support

– POS

– Mobile App

Inventory Management

Shopify inventory management

Adopting Shopify will allow you to track your inventory and use features like automated purchase orders, year-end inventory reports, user permissions, and accounts, as well as stock notifications.

Shopify’s inventory monitoring system allows you total control and visibility into your business, much like Wix’s does. You can see firsthand how merchandise is transferred from supplier to customer and everything in between.

If you use Shopify POS, you can install Stocky, which gives you access to these cutting-edge inventory management tools and syncs in real time with your Shopify store. The best thing is that with a software stack that can manage your stock both today and in the future, you can scale your firm.

Importantly, Shopify offers a selection of inventory tools as well as setup instructions to help retailers manage the work more easily.

Wix inventory management

With Wix, you can integrate your preferred inventory management systems with your store via open APIs. Afterwards, everything will be seamlessly and continuously synchronized. As a result, you can manually configure the inventory status for each product as well as automatically track the quantity of a specific product in stock. Currently, Wix Shops provides two options for inventory control:

Inventory management: Keep track of how many of a certain product or product variant you currently have on hand. The inventory count is immediately updated when you make a sale.

Out of Stock / In Stock: Give goods or variants a status of “In Stock” or “Out of Stock” manually.

More crucially, if you add multiple SKU numbers to each of the variants of a product, you may manage inventory separately. Examples of product alternatives include color and size. In summary, Wix can help you manage your inventory more effectively by providing a variety of tools or setup tutorials that make it simple and accurate for you to keep an eye on your supply.

Report & Analytics

With the use of analytics tools and report figures, many judgments are frequently taken. Hence, before selecting the best eCommerce platform, you must look into how your shopping cart handles and displays numbers.

Shopify analytics

Many reporting options are available on Shopify and can be improved with more expensive subscriptions. In addition to the basic analysis from Basic Shopify, further upgrades like Advanced Shopify or Shopify Plus can offer detailed analysis with the use of filters.

Overall, Shopify’s analytics and reports give business owners the tools to examine recent activities, learn more about visitors, assess store speed, and even examine transactions.

Also, if your store is on a Shopify plan other than Basic, you can select your reports to display only the data you require. Moreover, you can add or remove columns from your reports.

You can keep your filtered and altered reports or build custom reports from start if your store is on the Advanced Shopify plan or higher. Any filters or adjustments you make are only temporary if your store is on the Shopify plan.

With the exception of the Financial reports, all reports can only be filtered and edited. Furthermore, Shopify App Store can assist you with reporting apps if you wish to filter a custom report based on tags.

Wix analytics

Wix, on the other hand, gives you the option to edit your business statistics based on metrics like conversion rate, revenue breakdowns, client shopping patterns, and website traffic. You have control over how your data is shown, can focus your reports on the data that interests you, and can design brand-new reports from beginning.

The disclosure of your most crucial data can assist you in identifying your best-selling and least successful products and in developing a more strategic plan to increase your sales.

Your Wix store reports contain different categories to make it easier for you to identify the kind of information you want to view. For instance:

Reports on site revenues and sales are provided in sales reports. You may uncover all kinds of helpful information, including weekly or monthly sales figures, invoice details, and more.

You may learn how visitors move across your site and to other websites by looking at traffic data. Your traffic is shown in this report over time, by device, by nation and city, and by landing page.

Behavior reports look at how users engage with your website, including which pages are most frequently viewed and how users move about the site.

Payment methods

Shopify payment

Shopify Payments, which it offers on its own, is a complementary payment option (you can read the full Shopify Payments review here). With this approach, retailers can stop worrying about transaction costs.

By using Shopify Payments, Shopify continues to apply different credit card rates for each plan. 

Wix payments

Wix supports all of the established payment processors, including PayPal, Stripe, and Square, with the most stringent standards and cutting-edge internet encryption.

This platform also offers “Buy now pay later” options to give customers financial flexibility. Businesses can provide pay-later alternatives to their consumers using Wix without incurring additional integration fees.

To put it another way, Wix Payments offers you:

• Easy and cost-free setup

• Online payments are secure

• Accept payment methods including iDeal, Affirm, Afterpay, and Sezzle as well as credit and debit cards.

• Chargebacks, refunds, and payouts all appear on one dashboard

• No requirement for an outside payment gateway

• 24/7 devoted customer service

Shipping options

One of the crucial steps in the fulfillment process, which involves delivering things to your clients, is shipping. If you’re new to this, read the Short guide to eCommerce shipping before comparing the shipping choices for Wix vs. Shopify.

Shopify shipping options

Shopify is there for you at every stage of the convoluted shipping process, from free delivery to coordinating with several shipping companies. You can set up your shipping costs (free shipping, flat rate, depending on region, etc).

You can offer consumers the most recent courier prices at checkout by unlocking the third-party determined shipping rates with the Advanced Shopify plan. In other words, you’re never stranded when you arrange shipment with Shopify.

Wix shipping options

On the other hand, Wix is a little inconvenient in that you could need shipping tools to help you with international shipping payments.

In addition, Wix offers a comprehensive setup instruction for shipping, delivery, and pickup. When you track purchases and define tax regulations for each product, Wix does not provide printable shipping labels.

Dropshipping support

Dropshipping has become a growing trend in recent years. Due to the extraordinary advantages of its warehouses, capital, and fulfillment, thousands of e-merchants selected this type of company.

Shopify and Wix both assist store owners in starting a dropshipping business. Let’s compare Wix and Shopify to see which platform is superior for dropshipping.

Learn more about dropshipping in Singapore here.

Shopify dropshipping

You have access to dropshipping options with Shopify regardless of your plan. With third-party dropshipping tools like Dsers, Spocket, and Dropified, users can source and sell things from marketplaces.

Wix dropshipping

You must upgrade to the Business Unlimited or Business VIP subscription in order to use any third-party apps, which greases the wheels of dropshipping, before you can access further capabilities and apps.

Please remember that the Business Unlimited plan only allows you to sell a maximum of 250 products. Because you can provide as many things as you can, Business VIP can be a good choice.

POS

You need to take point-of-sale (POS) systems more seriously if you want to run both online and offline stores and increase sales. To compare the POS support offered by Wix vs. Shopify, scroll down.

Shopify POS

Except for Shopify Starter, you can purchase the POS system on any pricing plan. With Shopify POS Lite (included in your Shopify plan) and Shopify POS Pro, Shopify actually makes it easier to conduct in-person transactions. It offers a limitless array of advantages as well as thorough reporting and analytics. Explore Shopify POS’s features and costs right away.

Wix POS

Wix provides its own POS platform, Wix. Yet it seems like Wix is not particularly good with POS. A certain amount of US-based retailers can use Wix POS. Because of this, the majority of Wix users must configure POS integration rather than using Wix POS. Presumably, another service provider is involved in this integration.

Mobile apps

Any merchant’s dream feature would be the ability to manage their online store, modify pages, process orders, track company analytics, etc. from anywhere at any time. Wix and Shopify have mobile apps available as a result. Both provide you access to practically all of the same features as the internet version.

You can easily discover and download the Wix or Shopify app from the App Store on iOS or Google Play for Android.

Shopify CMS

Although having blogging features, Shopify only provides you with the minimal capability needed to create posts. As a result, the features you might miss the most are integrated searching, social bookmarking, and blogging statistics. Basically, if you are used to CMS like WordPress, its blogging functions are very gloomy.

Wix CMS

Wix makes it simple to create beautiful blogs. The only obstacle it actually encounters is the archive feature, which saves older posts for visitors to peruse. Use a blogging-specific platform like WordPress if you’re genuinely interested in experiencing this special feature.

8. Multilingual capabilities

You want to contact more clients, especially those who are overseas, for the purpose of generating more orders, visitors, and sales. The ability to speak multiple languages in Wix vs. Shopify is important.

Languages

Shopify languages

The same multilingual features are provided by Shopify. Except for Shopify Lite, all Shopify standard plans include the choice of multilanguage selling.

With Basic Shopify, Shopify, and Advanced Shopify, you can show your store in up to 5 different languages on separate URLs, whilst Shopify Plus enables up to 20 languages.

By deploying a third-party program to translate the website or importing CSV files, you may simply add the translation to Shopify.

Wix multilingual

Wix makes it simpler than ever to add more languages. Also, this website builder supports over 100 languages, which makes the process of localization much more comfortable.

Tax calculation

You undoubtedly desire an ecommerce platform that eliminates all tax calculation hassles.

Shopify tax calculation

Shopify gives you a ton of control over your settings, as you might anticipate. The default sales tax rates that Shopify uses are frequently modified. To save a ton of work, you may configure Shopify to handle routine tax calculations automatically.

Nevertheless, Shopify doesn’t submit or file your sales taxes on your behalf. To manage your sales tax, you might need to register your firm with your local or federal tax authority. Fortunately, Shopify includes a ton of tax paperwork to assist you in setting up tax.

Wix tax calculation

Wix makes it easy for you to enable and disable taxes, including tax rates on commodities and more. It would be fantastic if you used Avalara, an integrated piece of software that can assist in real-time tax rate measurement. Check out this tutorial to learn more about how the tax setting in your Wix online store actually functions.

9. Customer support

Shopify support

You may reach the Shopify support staff by phone and email whenever you need them. Shopify offers live chat, which is one feature that sets it apart. Your store will undoubtedly fast turn into a cash cow if the wait time is reduced to the absolute minimum and the problem is quickly remedied.

Via the Shopify Forum, users may either seek advice from professionals or converse with other international retailers about their experiences.

Wix support

Wix is renowned for its wealth of entertaining how-to videos. Simply move your mouse over the editor’s exclamation points to trigger the little bubbles to show up. They can respond to your frequent inquiries quickly.

With Wix, you can send tickets and ask for a callback in relation to live assistance. The support line is always open for English, but only during business hours for languages like French, German, Italian, Japanese, Portuguese, Russian, and Spanish.

10. Security

Shopify security

Shopify entirely handles upgrades and security issues in the background because it is a hosted platform. In order to accept credit card or debit card information, Shopify’s system must also run on a Level 1 PCI certified server. Every Shopify store has access to SSL encryption (at 156-bit), which can protect the information of your customers.

Moreover, Shopify gives retailers access to SOC (Service Organization Control) and Transparency reports, which are evaluations of an organization’s information systems made by outside auditors.

As a result, Shopify merchants adhere to a unique set of standards, which include requirements for the security and accessibility of their services.

Wix security

Wix platform are confident in the high level of security that is integrated into each Wix website. By using SSL web security to keep connections private and safe over an HTTPS connection, merchants can win the trust of their customers.

Additionally, having Level 1 PCI Compliant and TLS 1.2 (Transport Layer Security) ensures that your website satisfies the highest payment requirements, ensuring the complete security of all visitor transactions.

Also, Wix specialists have undergone rigorous hacker testing to guarantee that your website is constantly operational using DDoS Protection – a dependable web hosting. In addition, all security updates are automatically deployed to your website because Wix is a centralized SaaS solution.

Shopify vs Wix – conclusion

It is certainly difficult to choose a winner in every facet of the Wix vs. Shopify conflict.

Due to its affordability, simplicity of use, SEO capabilities, and variety of templates, Wix is generally better ideal for people looking to create “general-purpose” websites.

Shopify is significantly more powerful in terms of eCommerce apps, though. This is because Shopify has many integrations with other important apps, completely responsive designs, support for AMP (Accelerated Mobile Pages) product pages, and multi-currency selling capabilities. Shopify can make an internet store more acceptable and expert for each retailer who wishes to create one.

Remember that Shopify and Wix are both on the list of the best eommerce platforms for 2023, so you can rely on any platform at any time depending on your company’s needs!

If you want to find out how to build a Shopify ecommerce website, learn more here.

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