Top 20 ecommerce websites in Malaysia 2023

E commerce has exploded in Malaysia thanks to the development of technology and its widespread popularity thanks to its products and transparent tracking system. Digital or online purchases are more popular than offline purchases since they may be made at the customer’s convenience. In this article, we will list the top 20 e commerce websites and e commerce website builders in Malaysia 2023. 

Top e commerce website in Malaysia

1. Shopee – the most visited e commerce website in Malaysia

Shopee, the most popular e commerce site in Malaysia as of the second quarter of 2022, was in the lead in terms of the country’s e commerce market. Since Shopee’s establishment in 2015, they have been intense competitors with Lazada due to the fact that both Shopee and Lazada offer the same services. Shopee has been the most popular online shopping site not just in Malaysia but also in the whole of Southeast Asia, with almost 55 million clicks (Statista). Shopee is a Malaysian online marketplace that helps buyers and sellers connect during the transaction process for purchases. However, Shopee differs from Lazada in that it places more of an emphasis on mobile shopping. This is implying that Shopee’s mobile app is superior to Lazada’s. 

2. PG Mall – one of the fastest growing e commerce website in Malaysia

PG Mall is one of the Malaysian e commerce sites with the quickest growth. Its monthly visits is 22,153.3. Like Shopee and Lazada, PG Mall is a comprehensive online store where customers may purchase goods in almost any category. With their Global Business Center in Penang, PG Mall is run by a group of passionately-driven employees to ensure an elevated performance on the platform, whether it is to increase vendors’ sales or guarantee buyers’ delight. Small and medium-sized business owners who want to expand in the digital age might consider PG Mall.

3. Lazada – one of the oldest e commerce website in Malaysia

Among Malaysians, people from the Philippines, Vietnam, Indonesia, Thailand, and Singapore, Lazada is one of the most well-known and alluring websites. In the digital manner of purchasing, it functions as an online store or marketplace for retailers to improve their sales funnel. Rocket Internet created the concept in 2011, and Lazada carried out the operation as a middleman or intermediary between the buyer and seller approach.

The business makes money by charging the seller an appropriate commission during peak sales periods. To accelerate the market expansion for long-term connections, you can also generate sales through campaigns or advertisements.

This ecommerce site receives over 12,820 visitors each month (Statista), which is divided into C2C and B2C markets.

4. Zalora –  leading Southeast Asian online fashion retailer 

The website Zalora was established in 2012 and has its headquarters in Kuala Lumpur, Malaysia. It mostly sells lifestyle fashion and apparel products.

This is one of Malaysia’s best and fastest-growing e commerce platforms, encouraging small business owners to advertise their goods openly. More than 3,000 different brands, including Adidas, Birkenstock, Under Armour, VANS, and many more, are represented to purchase on this website. In fact, Zalora receives over 1,098 visitors each month. 

5. GoShop – Malaysia-based ecommerce site

GoShop is an online store with headquarters in Malaysia and is advertised constantly on television shopping channels. It is a new shopping site that attracts a sizable consumer base and has a high visitation rate. It attracts 363.7 visitors per month (Statista).

In addition to the website, it provides 24-hour shopping through satellite channels. You might anticipate more sales as a result of their omnichannel presence via customer phone lines. 

6. Qoo10 – one ecommerce player from Singapore

Founded in 2010 in Singapore, Qoo10 offers a wide range of products for customers with lower prices than its rivals, ranging from home appliances to fashion and beauty products. Qoo10 concentrates on retailers or businesses that are generally modest or medium in size as opposed to major ecommerce sites like Tmall and Amazon. It attracts 314.6 visits per month. 

7. Sephora – an ecommerce website for cosmetics

The majority of the products sold on Sephora’s online store are cosmetics. It offers customers a wide range of skincare and beauty items from recognized national and worldwide brands in addition to their own brand. A one-stop shop for all cosmetic requirements, Sephora makes buying cosmetics as simple and hassle-free as possible. Customers can currently use Atome, a buy-now-pay-later option, to enjoy the convenience of monthly installments in addition to paying using credit and debit cards and internet banking. According to Statista, Sephora attracts 236.3 visits per month.

8. Mudah – Malaysia homegrown ecommerce site

The biggest ecommerce site in Malaysia with classified postings is Mudah, which was founded in 2007. Mudah does not, however, assist in the process of purchasing and selling goods. The transactions between the buyer and seller take place away from the website. In other words, unlike Lazada and Shopee, Mudah does not act as a middleman.

Mudah’s primary sources of income are advertising and a program called ProNiaga that allows merchants to set up their own online stores.

9. Carousell – C2C e commerce website in Malaysia

Founded in 2012, Carousel is a C2C e commerce platform that facilitates consumer to consumer brand buying and selling. It was initially developed as a mobile platform, after which it created an online store allowing consumers to make any computer-based product purchases or sales. Anyone can upload photos of the goods they want to sell on Carousell, and buyers can interact with the sellers if they have questions or would like more information about the goods. Singapore, the Philippines, Indonesia, Taiwan, Australia, and Hong Kong are more locations where Carousell operates.

Selling display adverts on its website and mobile app is how Carousell makes money.

10. eBay – e commerce website from the US

In the US, Ebay is well-known and started out as an auction and used goods marketplace. Ebay is striving to expand the scope of its platform as a general e commerce marketplace, though. Although it was founded in 2004, Ebay in Malaysia has not significantly expanded to become the most well-liked e commerce marketplace in the nation.

By charging commission fees on successful sales, Ebay also makes money. They also offer sponsored ads services for goods or brands that require online platform exposure.

Learn more about top best e commerce website in Singapore

Top best e commerce website builders in Malaysia

1. Shopify – global player in e commerce website builder field

Shopify is a SaaS ecommerce platform that provides a great, user-friendly platform for online businesses, especially suitable for starters who have little to no knowledge of how e commerce field operates. It’s the biggest platform to build an e commerce website in the world. In Malaysia, there are currently 4,851 live Shopify stores. If you use Shopify, you will greatly profit from strong features that help with finding customers, sales growth, and work management. Additionally, you will be utilizing a platform that is all-inclusive and provides all the e commerce and point-of-sale functionality.

If you want to hire dedicated developer to build a Shopify online store, learn more here.

2. BigCommerce

Large-scale e commerce businesses and e commerce newcomers can benefit from BigCommerce’s structure as an inexpensive website builder in Malaysia by utilizing the CMS and other built-in tools, which are useful for controlling the website construction process.

BigCommerce is among the leading candidates as an inexpensive website builder and a comprehensive e commerce builder Malaysia since it was specifically created and tailored to the user experiences of Malaysian businesses. Currently, there are 29 BigCommerce stores in Malaysia.

3. HubSpot

HubSpot has developed into a comprehensive service provider with a cutting-edge and reasonably priced website builder platform. It is most famous for its exceptional performance as a CRM system. Although the platform lacks e commerce capabilities, it can be quickly linked with more than 200 e commerce-related sites, such as social media and other CMS platforms. 

As an economical website builder, HubSpot offers its clients a value proposition, but their main priority has always been gaining their clients’ trust in the variety of website builder services and other digital platform services they provide.

Being an affordable website builder in Malaysia, HubSpot adds value with its marketing campaigns, consumer behavior analytics, and other capabilities.

4. Wix

For newbies who know very little or nothing about coding and website building, Wix is the best choice. Users can add a commerce module to a website builder to enable e-commerce on their website.

Together with a wide selection of templates and built-in capabilities, the platform’s drag-and-drop website construction feature makes it incredibly simple to understand and adapt for first-time users.

Wix’s ability to develop websites with a variety of features makes it a mature product as a premium eCommerce website builder in Malaysia.

However, Wix costs more for its services compared to other top website builders in Malaysia from the standpoint of pricing. The user experience with the Wix website builders can be spectacular for consumers that are flexible with their finances.

5. WordPress

WordPress, the most popular CMS in the e commerce business, is now utilized by 64.8% of all websites with a known CMS system. Aside from its fundamental CMS features, WordPress is also simple to customize. Users who have a working grasp of CSS and HTML may easily modify the website’s code to suit their preferences. Numerous website designers in Malaysia are embracing WordPress’ powerful platform as a good solution. 

For companies of all sizes seeking customizability, WordPress is the perfect solution. A sizable community is also available for assistance and support.

6. Zyro

Zyro is a platform for quick website construction that is designed for non-programmers. The layout of the website builder is refreshingly straightforward, user-friendly, and created with beginners in mind. In addition, Zyro features a few really distinctive AI tools, beginning with an AI writer. In essence, this application aids in creating text for your website automatically. Zyro also does enable a variety of payment options. Even while this is the same as other methods, at least there is no false impression that a commission-free payment mechanism is in place. As a modern and inexpensive website builder in Malaysia, Zyro is a relatively new player in the market. 

7. BigDomain

In addition to providing free SSL, Microsoft Office 365 subscriptions, and economical site hosting, BigDomain also provides web construction.

BigDomain, a service created especially for Malaysian businesses, has a feature called BigWeb Builder that enables you to create expert websites using more than 200 free web designs.

Creating websites for both large and small enterprises, it is a form of web builder that is incredibly adaptable and fully flexible. This makes it one of Malaysia’s top website builders.

8. Weebly

One of the greatest website builders is Weebly, which has an easy drag-and-drop user interface. Your own website can be made in a matter of minutes. The tool has a free plan. Real-time delivery and coupons are two elements that the free plan does offer, but if you want more advanced functionality, you’ll need to purchase. Subscription options starts at $10/month, making it also extremely reasonably priced.

Weebly has been in business since 2006, so they have had time to iron out many of the wrinkles. Weebly offers a ton of free templates and themes for individuals who just want to get started with their online store right away, which is also something to keep in mind. 

9. Squarespace

Squarespace is the next e commerce website builder on the list. Its drag-and-drop function makes it simple to use even for those without much technical expertise. Similar to Wix, there may be a slight learning curve when putting up an online store because it was originally designed as a standard website builder rather than an online selling platform. To get your store designed, Squarespace provides well-designed templates.Additionally, you can accept payments via Stripe, PayPal, Apple Pay, and Afterpay. When you sign up for the Commerce Advanced plan, you can sell gift cards and subscriptions. 

10. Woocommerce

For WordPress-based retailers, WooCommerce is an open-source platform. It’s a WordPress plug-in you may use to include ecommerce elements in a website; it’s not a standalone website builder. Using this e commerce website builder will probably require you to collaborate with a developer. 

WooCommerce allows you the freedom to control website features like shipping integrations, secure payments, and inventory and tax management. Similar to WordPress, thousands of WordPress plug-ins, themes, and other extensions made specifically for WooCommerce can be used to expand WooCommerce’s functionalities. If you need to make complex adjustments to your WooCommerce store, you may readily use its well-known wide pool of developers.


Above are 20 top ecommerce websites in Malaysia 2023. It’s time to try out your possibilities now that you are aware of them when searching for the finest ecommerce website builder. *If you want to find an ecommerce agency to help you build your online store in Malaysia, Scuti is here to help. 

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