When and how to set up Google Analytics for your Shopify store?

Imagine that you have launched a Shopify ecommerce store and you’re seeing an increase in sales. You’ve also learned that analyzing the various metrics and data through analytics is critical to understand customer behavior. The challenge is to determine which specific analytics tools to use. With Google Analytics, you can track your store’s metric. In this article, we will discuss how to set up Google Analytics for your Shopify store.

Google Analytics

Among the array of tools offered by Google, Google Analytics is a powerful resource for website owners seeking to gain visibility into visitor activities on their site. By compiling large amounts of data and conducting intelligent analyses, this platform provides comprehensive insight into the performance of your website. You can utilize the reports generated by Google Analytics to better understand your site’s visitors and gain valuable insights. 

Shopify Analytics and Google Analytics main distinctions

Shopify’s analytics and reports provide you with various tools to assess your store’s recent activity, visitor behavior, online store speed, and business transactions.

Analytics page and essential financial reports are accessible to all users. However, Live View is only available to online store owners. If you’re using Basic Shopify plans or advanced plans, you can access a more extensive range of reports.

Even though both analytics solutions are beneficial for businesses, there are some critical features that Shopify analytics lack which can lead to a biased and inadequate understanding of the customer experience. To illustrate, Shopify analytics does not provide crucial metrics such as customer lifetime value (LTV). Additionally, Google Analytics enables you to track checkout behavior, which is not feasible with Shopify analytics. Therefore, all you need to do is to add Google Analytics on your Shopify store.

How to set up Google Analytics for your Shopify store

Just follow these straightforward steps to get started:

Step 1: To access Google Analytics, it is imperative to possess a Google account. If you use other Google products such as Gmail or Ads, you can use the same account for Analytics.

If you don’t already have a Google account, create one. Although you don’t need to use the Gmail account for anything other than logging in and out of Analytics.

Once you have created a Google account, the next step is to create an Analytics account. After this, proceed to Step 2 and create a Google Analytics 4 property.

Step 2: Log in to your Shopify Analytics and enter your account name and store name. Copy and paste your URL into the provided form.

Step 3: Select your industry from the provided drop-down menu, then click “Get Tracking ID.” To acquire your code, you will need to accept Google’s terms and conditions. Copy the code to paste and save later.

Step 4: Navigate to “Online Store” on Shopify, then choose “Preferences.” Enter the code you copied earlier into the Google Analytics box, then save. Keep in mind that it may take up to 24 hours to enable the changes.

*How to hire Shopify specialist to help you set up Google Analytics


In conclusion, launching a Shopify ecommerce store is just the beginning of a successful online business. Analyzing customer behavior and metrics is necessary to make continuous improvements, and Google Analytics is a powerful resource for obtaining comprehensive insights. While Shopify analytics and reports are useful, they lack critical features for a holistic understanding of the customer experience. By following the simple steps outlined in this article, adding Google Analytics to your Shopify store can be done in no time. By doing so, you can track essential data such as customer lifetime value, checkout behavior, and gain valuable insights that will enhance the performance of your online store. If you find it hard to set up Google Analytics on your Shopify website, Scuti is here to help.

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